Why “5 Simple Steps to make the most of The Great Giveaway” turned into a nightmare for millions of online bargain hunters.
Last week I received a press release from UK-based discount electronics retailer Buy It Direct.
It heralded a massive free giveaway of stock from their Huddersfield warehouse, in order to make way for new stock. That’s the story, anyway:
Buyitdirect.co.uk are holding The Great Giveaway, for one day only starting 1am Monday 4th May 2009. Thousands of high value products will be exclusively available online for FREE on a strictly first come first serve basis.
So what’s the catch? There isn’t one – buyitdirect.co.uk are expanding and need the space in the warehouse to make room for some new products. Rather than disposing of the products or sending them back to the manufacturers they decided to give Credit Crunch Consumers the chance to get their hands on some amazing products for FREE. Smeg fridges, Sony LCD TV’s, Laptops and Miele washing machines are just some of the branded products included in the promotion. The only cost the customer pays is the shipping charge of £4.95.
Staying up until 1am on a bank holiday Monday seemed a small price to pay for the possibility of bagging a bargain…
A few things didn’t sit right, though: