I’ve discussed why you should make your web site faster. Here are some tips on how to make your web site faster. Some solutions don’t cost money but take time to implement. Other solutions may cost you some money, either a one-off or ongoing cost.
Declutter Web Site
Just like your computer, your living space, your work desk, and many other “lived in” places, web sites have a tendency to accumulate clutter over time.
This is particularly true if you run a content management or blogging system such as WordPress.
What begins as a simple, tidy system for promoting your company or organisation can become a mess after you’ve added features and applications.
There’s nothing wrong with installing the right plugins and apps on a web site — it’s what makes them interesting and useful. The trouble comes when it impacts on how fast your web site is displayed and is ready to use.
Decluttering your web site requires a ruthless streak — the ability to prune back hard the bits that aren’t essential so you’re left with a much healthier, tidier and faster site.
Depending what system you’re using, and how tech-savvy you are, you can have a go at this yourself, or call in a professional to work with you.
Optimise Web Site
Optimising a web site is a bit like decluttering it, though it deals with the nuts and bolts of the system itself — the actual code and components which make up your web site.
There are a number of ways of doing this, including manual tweaking and rewriting of code, using more efficient design templates, and installing special software that helps to fine-tune things, ensuring your web site runs faster.
This kind of optimisation is often fairly complicated to set up, but once done can often be left alone. I can optimise your web site while you concentrate on running your business.
Change/Upgrade Web Hosting
Web hosting is the fancy name for the computers on which your web site is stored. There are hundreds of web hosts catering for a wide range of needs and budgets.
Sometimes, a web host (or a particular hosting package they offer) just isn’t up to the task. Perhaps your web site is getting a lot more visitors than when it first launched, or you’ve added some nifty app that needs a more powerful computer to make it work well.
Most people don’t want to pay large sums of money to run a web site, or shell out for features they don’t need, but it’s important to get the right level of web hosting for your needs. I can offer advice on web hosting based on your current and future requirements. I don’t have a vested interest in any particular host, but definitely have a list of good and not-so-good companies that I’d recommend to anyone.
Stick to Your Simple Strategy
This may seem a strange one to add to an article that’s been pretty technically focused until now, but the more you focus on a simple strategy for your business, the less likely you are to clutter your web site with irrelevant stuff.
By focusing on what’s important, you’ll provide a better user experience which, in turn, will translate to contacts, customers and supporters.
If you’re ready to start or boost your online presence, contact me for a no-obligation chat about the way forward.