How Can I Make My Web Site Faster?

How Can I Make My Web Site Faster?

I’ve discussed why you should make your web site faster. Here are some tips on how to make your web site faster. Some solutions don’t cost money but take time to implement. Other solutions may cost you some money, either a one-off or ongoing cost.

Declutter Web Site

Just like your computer, your living space, your work desk, and many other “lived in” places, web sites have a tendency to accumulate clutter over time.

This is particularly true if you run a content management or blogging system such as WordPress.

What begins as a simple, tidy system for promoting your company or organisation can become a mess after you’ve added features and applications.

There’s nothing wrong with installing the right plugins and apps on a web site — it’s what makes them interesting and useful. The trouble comes when it impacts on how fast your web site is displayed and is ready to use.

Decluttering your web site requires a ruthless streak — the ability to prune back hard the bits that aren’t essential so you’re left with a much healthier, tidier and faster site.

Depending what system you’re using, and how tech-savvy you are, you can have a go at this yourself, or call in a professional to work with you.

Optimise Web Site

Optimising a web site is a bit like decluttering it, though it deals with the nuts and bolts of the system itself — the actual code and components which make up your web site.

There are a number of ways of doing this, including manual tweaking and rewriting of code, using more efficient design templates, and installing special software that helps to fine-tune things, ensuring your web site runs faster.

This kind of optimisation is often fairly complicated to set up, but once done can often be left alone. I can optimise your web site while you concentrate on running your business.

Change/Upgrade Web Hosting

Web hosting is the fancy name for the computers on which your web site is stored. There are hundreds of web hosts catering for a wide range of needs and budgets.

Sometimes, a web host (or a particular hosting package they offer) just isn’t up to the task. Perhaps your web site is getting a lot more visitors than when it first launched, or you’ve added some nifty app that needs a more powerful computer to make it work well.

Most people don’t want to pay large sums of money to run a web site, or shell out for features they don’t need, but it’s important to get the right level of web hosting for your needs. I can offer advice on web hosting based on your current and future requirements. I don’t have a vested interest in any particular host, but definitely have a list of good and not-so-good companies that I’d recommend to anyone.

Stick to Your Simple Strategy

This may seem a strange one to add to an article that’s been pretty technically focused until now, but the more you focus on a simple strategy for your business, the less likely you are to clutter your web site with irrelevant stuff.

By focusing on what’s important, you’ll provide a better user experience which, in turn, will translate to contacts, customers and supporters.

If you’re ready to start or boost your online presence, contact me for a no-obligation chat about the way forward.

Why Should I Make My Web Site Faster?

Why Should I Make My Web Site Faster

Fast-loading web sites tend to produce happier visitors. Happy visitors are more likely to become repeat visitors, supporters and customers of your business or organisation.

There’s more to a great web experience than speed, of course, but it’s an increasingly important factor to consider.

Don’t be fooled into thinking that because broadband and mobile Internet speeds are increasing, there’s no need to pay attention to how fast your web site loads. There are still some good reasons to fine tune your site (or ensure a new one is built efficiently), making it quick to access and use.

Four Reasons to Make Your Site Faster?

1. Google

Did you know Google now measures how fast a web page loads? It combines this with many other statistics to determine how a page ranks against others. Speed without useful content is worthless, but combined with a site which provides a solid, consistent experience and gives the user what they want, it’s highly relevant.

2. Users

Even ignoring what Google thinks about your site, you should care about the experience your customers (and potential customers) have as they interact with your site.

Slow sites frustrate users. Blank or incomplete pages either confuse or annoy. Annoyed users are unlikely to stick around, unless you’re lucky enough to have a really good customer relationship with them already.

3. Slow Connections

Everyone wants faster Internet. Thankfully, broadband speeds are increasing and mobile Internet is widely available. Yet there are still many areas where Internet coverage is patchy and slow.

If you live in a large city in the Western world, you are generally well catered for. Broadband is piped to you at high speeds and you have 4G (or at least 3G) mobile data. Spare a thought for those in smaller towns, cities and in rural locations. Broadband and mobile Internet can be very slow or non-existent. If you want to reach people living outside the cities, you’ll need a highly efficient site to do it with.

4. Increased Engagement, Sales, Loyalty

A logical extension of keeping both Google and your users happy is an increase in how much users engage with your site (be that a blog, other published information, or applications). That in turn should lead to product sales and increased loyalty.

How to do it