In tonight’s Coronation Street soap opera, we saw a screen shot of the online auction site that Cilla has been using for the past goodness knows how long.

Here’s the screenshots:

Let’s be geeky and take a look at this mockup in detail:

1. The domain name mybay.org.uk is registered to Click Computer Systems Ltd of Leeds who are involved in, amongst other things, “bespoke software, graphics, images and screen savers to overcome the issues of copyright clearance.”
2. The real life website doesn’t exist (just a holding page) – not even a Coronation Street page which would be cool.
3. The mYBay logo is nasty:

4. Even the Internet browser isn’t identified, it’s just an “Internet Browser”

5. However, the browser does have a messaging service on it:

6. The URL changes from mybay.org.uk on the first page to mybay.org.chopper-bike – I had no idea chopper-bike was a top level domain

7. Despite supposedly being a British auction site, the spellings are decidedly American:

8. Though the character is Cilla, the person selling the bike for her is someone with a username ‘click-cs’. Hmm I wonder who that could be:

Now they probably weren’t expecting any smartarse nerd to pause the TV picture and analyse it on the web, but if the logo hadn’t been so awful I probably wouldn’t have bothered.

Nice try, CCS, but could do better.