Here’s the best way to really hack off a blogger whose article about your company, product, or service, was actually improving your image online:

1. Scour their web site for the one infringing image / logo that was used in good faith to illustrate your brand and that encouraged people to read about you.
2. Instead of sending a polite and friendly note asking if the image could be removed or replaced with something more appropriate, send an official, verbose, legal document outlining every global right your company or brand has.
3. Ensure that the blogger in question is made to feel like a Class A criminal for daring to even look at a picture that represents your company or brand.
4. Totally ignore the thousands of spam blogs and web sites which are stealing your identity knowingly, on multiple occasions, with no regard for your brand or the message they are portraying, and with the express intention of making money.
5. Ensure that the blogger is required to send a formal declaration of the removal of infringing material, at their own expense.
6. Never make any reference or imply that anything of any worth was found on the blog in question. A copyright or trademark infringement automatically means that everything the blogger has touched must be tainted.
7. At no time treat the blogger as a human being who made a minor mistake, but only as another check mark on your to-do list.

I made a mistake, and it’s been rectified, but it wasn’t intentional and it would have been so much more pleasant (and less time consuming) for a representative of the company in question to send a short, informal note (companies are allowed to be informal) asking for the single image to be removed.

I won’t be writing about their product again.