Given the vocal nature of bloggers, the snub I received today from Sony is a little strange. Perhaps Sony doesn’t fully understand the outspoken immediacy of many blogs, or perhaps they really don’t care.

A couple of weeks ago, I was invited to attend Sony’s latest BRAVIA ad photo shoot in Miami. I must admit, I was a little bemused to have been “chosen”, given that — at that time — only a handful of bloggers had been invited, but given my work on Tech Digest and HDTV UK, it was justified enough.

For an expenses-paid to trip to Miami, I’d be able to report to close-on half-a-million monthly visitors to both sites about the photo shoot, and some of Sony’s latest camcorders.

However, today I was informed — most apologetically — by one of Sony’s PR companies that I’d been dropped from the trip, due to a change in filming dates, “logistical issues”, and… because “Sony is only keen to get US based bloggers”.

OUCH!

It seems that, despite Sony being happy enough to use a tower block in Scotland for their exploding paint ad (perhaps an exploding high rise in America wouldn’t have gone down so well?), when it comes to filming an ad in the US, and despite the likelihood that it will be used worldwide, Sony only wants US bloggers to cover it.

Now, I must make it clear that I’m not particularly bothered about the trip. Yes, it would have been an interesting thing to do, and I’ll happily accept the offer of free travel and accommodation, but the “logistics” of planning a trip away when there are still the same number of targets and deadlines to achieve is no small task.

It wouldn’t have been a holiday.

However, the supposed snub is rather unfortunate. As a freelancer and a blogger — even for a relatively large UK new media company — I would never expect to be invited on these kinds of trips.

So, to be invited — I thought — showed some forward thinking on behalf of a company that should already be forward thinking — technology, after all, is nothing less than shaping the future.

What should have happened? Sony should have been more organised, and decided exactly what they wanted before trying to entice bloggers out to their PR event.

Filming dates rearranged? Flights do that too.

Apparently, I’m on the list for “next time” — whatever and whenever that might be. Thing is, I’m not sure I’m particularly interested now.

Companies, listen up — bloggers tend not to like being used as pawns in your PR games. Actually, I reckon most media professionals don’t, either, though I’d imagine (perhaps wrongly) that the most established media gets slightly better treatment.