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Is this the worst product name ever? MP3 player: i.Beat blaxx August 27th, 2007

ibeat_blaxx_mp3_blayer.jpgI can forgive an MP3 player that insists on sticking an “i” at the beginning of its name in order to be “cool”.

I can forgive the additional lowercase letters and alternative spellings.

Surely, though, someone in marketing must’ve said the name back to themselves a few times and thought “this doesn’t sound right”

According to the press release, it “precisely reflects the desires of the young, trend-conscious target group we are aiming for”.

Uh-huh?

[Worst MP3 Player Name Ever: i.Beat blaxx (Shiny Shiny)]

Update: It’s been renamed

The 'seasonal' style guide that defied the English language March 6th, 2007

Though the apostrophe incident was a tad extreme, it was at least based on the correct principles of English grammar.

One of the new rules to come out in the “Style Guide” is to capitalise the names of seasons: spring, summer, autumn, and winter.

If I’d just written that on a blog covered by the new “Style Guide” I’d have been for the gallows. Fortunately, this is my blog.

Nowhere (yet) have I found an authoritative resource that says season names should be capitalised. Nowhere. When I find one, I’ll publish it. I like sticking up for the minority.

The only time I can see that seasons are capitalised is when they form part of a title, like “The Spring 2006 Collection”.

So, for the sake of a little purity (not that my writing is amazing, but I try) I will now be avoiding using the seasons, so that I don’t have to conform to a misplaced rule.

I don’t mind being told when I have made grammatical mistakes when working on someone else’s site, but it would be nice if the dictators used the correct rule book.

Ipodization / Ipodisation: Not a word but we know what it means November 17th, 2006

I was reprimanded yesterday for using ‘ipodisation’ in an article I’d written about iPods continuing to dominate the world.

Apparently, according to the one who knows best, “It’s a horrible, fake word”

Granted, it’s not in the English dictionary, but I neither think it’s horrible nor fake. It encompasses a societal trend, and readers know what it means.

At least, they must do, because the Denver Post and Seattle Times, amongst others, have used it—and without quotation marks.